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Are you caring for the skin below your chin? Research reveals a skin care knowledge gap

March 2, 2021
  • Women’s razor brand Venus reveals almost a third of UK women admit they don’t know how to look after their skin from the chin down
  • 76% of women place the most importance on looking after their face and admit they’re more likely to renew beauty products such as facial moisturisers (52%) and make-up (39%) than their razor
  • Research supports Venus’ biggest ever upgrade across its range of refillable razors including the introduction of signal botanicals to help care for skin, and a move away from plastic to fully recyclable packaging to help also care for the planet

 Despite our skin being our biggest organ, women aren’t prioritising skin care across their bodies, research from Venus has revealed, with 76% of women placing the most importance on looking after their face.

Even though our skin is our protective shield across our entire body, we appear to only focus on small proportions of it. Almost a fifth (17%) of women surveyed said they spend more than 30 minutes a week on facial skin care, but just under 5 minutes on their legs (41%) and arms (45%). Over a quarter (28%) spend over £20 a month on beauty products for their face, compared with just 7% spending the same amount on skin care for their legs.  

Even though women experience skin concerns for their total body such as dry or irritated skin after they shave (61%), unlike the products we specifically select for our face, a third of women (33%) don’t choose a razor based on their skin care needs. Whilst women understand the link between dry, irritated skin and shaving (71% of those surveyed) the research reveals just 16% of women regularly replace their razor blades and 43% admit they don’t understand the benefits of using pre- and post-shaving products for their skin.

Commenting on the research, Venus ambassador, Dr Ewoma said: “As a cosmetic doctor and skincare expert, I see first-hand just how often people disregard the skin on their bodies and routinely forget to nourish their skin from the chin downwards. Whilst most us of us will think nothing of spending most of our time and money on our facial skin; our bodily skincare routine rarely extends beyond some hastily applied body cream and a cursory shave in the shower. 

“There’s lots of misconceptions around shaving and still a lack of awareness of hair removal do’s and don’ts. A startling amount of us aren’t changing our blades as regularly as we should be, and this can create the perfect storm for irritated skin and patchy hair removal. As well as this, we are selecting the wrong kind of razors and ignoring the all-important pre and post shaving products.” 

The research comes as Venus launches its biggest ever upgrade across its range of refillable razors. With the introduction of new signal botanical ingredients to provide additional skin benefits – such as aloe vera, botanical oils, Vitamin E and coconut, Venus is helping women care for their skin as they shave.

The brand also found the biggest misconceptions and myths that still remain when it comes to skin and shave care:

  1. Not regularly replacing razor blades: Over a third of women (38%) don’t know that you should replace your razor blades on regular basis to ensure a close and smooth shave for your skin.
  2. Not understanding the exfoliation benefits of a razor: 86% of women don’t realise that shaving can actually act as an exfoliator for the skin.
  3. Myths around hair growing back thicker and faster: Almost a third of women falsely believe that shaving causes hair to grow back thicker, faster and darker.
  4. Not realising the skin care benefits of shaving cream: 71% of us believe soap and water work just as well as shaving cream.
  5. Misconception around shaving and skin care: Almost a third (30%) wrongly believe that shaving every day is bad for your skin.

"It’s clear there’s still lots of myths when it comes to the relationship between our skin and our hair removal routines, many of which can be addressed simply by choosing a razor that’s right for your skin’s individual needs. said Olivia Hughes, Senior Communications Manager for Venus. “Twenty years ago, we designed the first razor for women’s bodies and skin, and we continue to place those 20 years of skin expertise at the heart of hair removal. We believe a razor shouldn’t just shave your skin it should help to treat it too. Just like we tailor care for our faces, we can also very simply do the same for our legs, underarms, toes or stomachs as part of existing routines - what’s important is feeling confident and comfortable in your skin, however you chose to care for it.”

Alongside the introduction of signal botanicals to its razors, Venus today sets out its most significant product and packaging upgrade to date as the brand continues to champion women’s skin confidence as part of its ‘My Skin, My Way’ campaign.

Venus’ refillable razor handles, which have always been built to last and reduce waste, will now be made with at least 30% recycled material[i], or designed with metal for durability and extra control. They will also, along with Venus blades, continue to be fully recyclable through the brand’s partnership with TerraCycle.

Venus is also making significant steps in the sustainability of its packaging. As of today, all its refillable razors will now come in fully recyclable packaging, made with recycled content and responsibly sourced paper, certified by the Forest Stewardship Council (FSC). Through this, Venus estimates that it will eliminate a total of 67,000kgs of plastic (67 metric tons) in the UK & Ireland alone – the equivalent of over 6.5 million water bottles[ii].

"We know women want the confidence to know the beauty products they choose come with responsible impact” added Olivia Hughes.As we care for women’s skin, we’re ensuring we’re simultaneously taking care of our planet, and these are the first significant steps in that journey. There’s always more to be done, but through this, and our ongoing razor recycling programme with TerraCycle, we’re making progress. That’s our commitment to women.”

@GilletteVenusUK #MySkinMyWay

ENDS

For further information or imagery please contact: Venus@hkstrategies.com

About the survey
Research conducted by One Poll from 05/02/21 to 09/02/21. One Poll surveyed 2,000 women aged 18-45 in the UK.

About Venus
Venus is the world’s leading manufacturer of high-performance women’s hair removal products. 20 years ago, Venus created the first razor made for your body. From the no-slip grip of every handle down to the blades you can mix and match – every aspect of their razor is designed to let you shave your way. We believe every woman deserves to feel comfortable in her own skin.

About Procter & Gamble
P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and information about P&G and its brands. 

[i] As of 2021, all Venus refillable handles will be made with at least 30% recycled material except Venus Swirl and Venus Snap

[ii] Based on last year’s product shipment volumes

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